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November 25, 1993

PARAMOUNT AND AT&T INTERACTIVE TV PROJECT

By CBR Staff Writer

Paramount Communications Inc is teaming with AT&T Co on pilot programming for interactive television: Paramount will develop interactive pilots using AT&T’s authoring software to adapt its programmes and other offerings – everything from books through television shows to movies – for interactive networks; Paramount will start with its Entertainment Tonight television programme, and Sports News Desk from its Madison Square Garden Network.

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