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PANASONIC TO GAIN A TOEHOLD IN US MARKET

The Panasonic Office Automation Group also complemented enhancements made in the autumn to its narrow carriage printer line with price cuts on its wide-carriage dot matrix printers, saying it wanted to position itself as a more aggressive player in the business printer market. The Panasonic KX-P1595 136-column business printer is cut 11% to $800. reduced from $899. The printer runs at 240chps in draft mode and 51chps in near-letter-quality. The new suggested retail price for the KX-P1592 is $669, down from $699. It offers 180chps in draft mode and 38chps in near-letter-quality. The completion of our narrow carriage enhancements with the recently introduced KX-P10921, coupled with the competitive price reductions gives us head-to head price positioning against our leading competitors with a distinctive performance advantage at 240 chps, according to Jim Cullen, who is national marketing manager for Panasonic’s Computer Products Division.

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