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October 6, 2009

Palm to open webOS developer program in December

To offer developers ways to get apps to market

By CBR Staff Writer

Plam said that it plans to open its webOS developer program by the end of the year which the company says will offer developers a choice to get their applications to market along with ways to promote them.

The company said that the launch of the program is the next step in expanding the impact of Palm webOS by supporting and growing the developer community. In August, Palm allowed developers to submit their applications for consideration in the Palm App Catalog e-commerce beta program, which also went live.

Palm said that developers will receive 70% of the gross revenue generated through application sales (after applicable taxes). The membership-based program will have a $99 annual fee and will offer developers two options for getting their applications to market.

According to Palm, distribution on the web option will provide a sales transaction and fulfillment service for developers to promote their apps online. Every application will receive a URL, allowing developers to promote their applications and enable customers to download and install the application directly from the cloud to their phone using the company’s over-the-air process.

With the distribution in the Palm App Catalog option, applications distributed in the App Catalog that are built in to every Palm webOS device will be subject to review by Palm, and developers will pay a nominal per-application fee of $50. In addition, Palm will create a promotional marketplace where developers can utilise an auction process to obtain prominent placement in the App Catalog and find new customers, Palm said.

In addition, both distribution options include a support program that will provide developers the tools to build, test, distribute and receive feedback on their Palm webOS applications, the company said.

Katie Mitic, senior vice president of product marketing at Palm, said: Our program will be unlike anything currently available, and has been established to promote a thriving community by giving developers direct involvement in their own success. Whether you’re looking for immediate distribution or just feedback on early stages of development, this program is built to scale to your needs and finally put you in control of investing in and promoting your business.

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