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October 8, 1998


By CBR Staff Writer

In yet another effort to regain lost market share in the US, Packard Bell NEC has announced it will slash up to 20% of its US workforce, or 1000 employees, before the end of the year. The private company, in which NEC Corp has a 52.81% stake, previously cut 400 of its US staff in May, when it consolidated its Washington and Californian operations. The latest lay-offs come under the leadership of Alain Couder, formerly of Bull SA, who took charge in July this year. Couder in a statement recognized the obvious – the company, which is still losing both money and market share in the US, needs to cut costs and reduce inventories. Packard Bell NEC declined to give any figures on how much it hopes to save through the lay-offs, or specify where the cuts will be made, except to say that they will sweep through all divisions of the company and will have no impact on manufacturing volumes. The US will be the only region affected, as the company claims to be profitable in Europe.

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