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December 14, 2010

Paciolan, Buddy Media to jointly provide integrated social media offering

Teams and venues to socially promote events, create unique offers and monetise social media

By CBR Staff Writer

Paciolan, a provider of ticketing, marketing and fundraising offering, has enterd into a partnership with Buddy Media, the Facebook management system of choice for eight of the top ten global brands, to offer an integrated social media offering.

Paciolan has developed a white labeled version of the Buddy Media Platform, called PAC Social Media, which enables organisations to use Facebook to sell tickets and increase awareness of their events.

The offering enables teams and venues to socially promote events, create offers and monetise social media, and it also enables venues to drag and drop custom applets into the venue Facebook page to create unique and compelling content.

The tab features a "Fan-Gate" component that requires a customer to "like" the venue Facebook page to gain access to promotional ticket offers and exclusive content.

PAC Social Media provides venues with the tools to manage their Facebook presence, enabling them to save time and resources. These management tools enable venues to schedule and monitor posts on their Facebook pages, significantly streamlining this manual process, Paciolan said.

To complement the PAC Social Media platform, Paciolan will embed a share button in the venue ticketing pages, event pages and confirmation pages. This social media integration creates an easy method for users to share events with friends through Facebook to drive ticket sales.

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Paciolan chief executive officer Dave Butler said they are pleased to offer an social media offering to help venues sell more tickets and unlock the potential of Facebook and Twitter.

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