View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
April 9, 2014

Over a quarter of Brits now own a tablet

Devices such as iPads are taking over from PCs as our ‘main device’, offering new opportunities for businesses.

By Vinod

A new survey has found that over one in four British consumers now owns a tablet, which has led to a record £6.3 billion being spent on advertising on such devices in the past year.

According the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC, over one third (36%) of people accessing the internet are now doing so via tablets.

17.9 million of us now own a tablet, the report found a 63% year-on-year growth from this time last year, when ownership figures were 11.0 million.

This proliferation of devices means that tablets are increasingly becoming the "go-to" device to access the Internet, with 57% of those surveyed saying they used a tablet as their primary surfing tool.

Two-thirds of owners (66%) say it’s easier to go online using a tablet. Almost two-thirds (65%) like to use them while watching TV.

The report also looked into which areas of people’s lives without would be affected the most without access to the Internet. Banking/finance came out on top, being cited by almost half (48%) of Britons, followed by keeping up with current affairs (37%) and relationships with friends and family (35%).

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

This explosion in the number of devices owned by consumers has led to a major rise ion the amount of spending on mobile and online advertising. The report found that such spending increased by £853 million to total £6.30 billion in 2013 – up from £5.45 billion in 2012.

Tablet-dedicated advertising alone grew over 400% during 2013 to reach £34.4 million in 2013; up from £6.8 million in 2012.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.