More than 80% of the entire online population in Japan visited a blog site in June, according to a comScore study.
comScore Japan KK, a wholly owned subsidiary of comScore, a company that works in measuring the digital world, has released a report on blog usage in Japan from its comScore Media Metrix service.
The report found that in June 2011, Japan was among the top markets for Blog category penetration with 80.5% of its online population visiting blogs. It also said that the number of Japanese visitors in the category rose 7% from the previous year.
FC2 inc. led as the top blog destination with an audience of more than 46.7 million, followed by Livedoor – Blog and Ameblo.jp, said comScore.
However, it was Taiwan that ranked highest globally with 85.5% of its online population visiting blogs, followed by Brazil (85.2% reach), South Korea (84.9% reach) and Turkey (81.9% reach).
Blogs play a central role in Japan’s Internet culture, said comScore Japan KK President Daizo Nishitani.
Nishitani added, "Blogging has historically been a popular Internet activity, as the opportunity to interact anonymously appealed to many online users. Beyond the wide reach of the blog category in Japan, visitors are also highly engaged on these sites – spending more time on blogs per month than any other country globally."
