A new study by Corticon, a provider of business rules management systems (BRMS), has found that over 41.4% of CIOs and CTOs plan to automate their decision management processes.
Additionally, over one-third of respondents in the survey, or 35.9%, indicated they plan to deploy a business rules engine for decision management.
Decision management refers to the processes an organization uses to manage its interactions with customers, employees and suppliers.
Automating decision management enables organizations to improve productivity and customer service, and adapt quickly to changing market conditions, said the company.
Business rules engines, a key component of a BRMS, automate the business logic behind decisions, for both manual and inflexible legacy system processes.
Corticon chief marketing officer Bob Schoettle said automating decision management is essential to effectively competing in today’s marketplace, and the findings align with our daily discussions with business executives across a range of organizations and industries.
"Profitability and market share depend on the day-to-day decisions of both knowledge and line workers, and automating decision management to ensure the best decisions are made consistently every time is critical," Schoettle said.
"An overwhelming majority of the respondents, 88 percent, cited improvements in the end-user or customer experience as a prime objective in developing business applications. By eliminating much of the complexity of application development, a business rules engine significantly reduces the time required to write, test, deploy and update business applications when compared to legacy code-based approaches," said Schoettle.
"When those applications are designed to rapidly process complex sets of rules, decisions affecting customers can be made in a fraction of the time, and customers benefit immediately."
Respondents also shared details of their application development budgets, with 49% stating their budget for the coming 12 months would exceed their current budget. Nearly half, 45.4%, said that development of new business applications "from the ground up" requires more than six months. In addition, 66% stated that their business process applications need to be modified from every week up to six months to account for changes in the market, customer patterns, or industry regulations.
