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July 6, 2009

Orange to launch LG Watch Phone in UK

Targets high-end mobile users in the market

By CBR Staff Writer

Orange has announced that the LG Touchscreen Watch Phone will be available at its UK stores from August. Available from Orange for a limited time period, the Watch Phone will be sold at an exclusive price point on Orange pay as you go.

The company stated: “the Watch Phone will be one of several new innovative ‘future phones’ Orange will be ranging over the next 18 months”.

The new device comes with a Bluetooth headset, in-built speaker and a full touch-screen interface, as well as 3G and video-calling capabilities.

Tom Alexander, CEO of Orange UK said: “Our ambition is to become the best loved communications brand in the UK, and the destination brand of choice for high-end mobile users in the market. To help us achieve this, we have secured some of the most original and innovative devices available. The Watch Phone is the first of these devices, all focused on bringing a 21st-century experience to our 21st century customers.”

The company stated that it is also intending to match these devices with multimedia packages. It has already begun integrating multimedia services into its packages, with the company offering ‘sat nav’, mobile internet and email services on select pay-monthly price plans.

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The company said that the recent developments in device advancements, matched with the creation of price plans designed for multimedia usage have helped make it easier for consumers to access the content they want when on the move.

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