Orange, a brand of France telecom, has formed a new partnership with Hewlett Packard or HP to co-distribute and market a range of consumer notebooks and HP Minis with mobile and/or fixed broadband access.
Orange said that the three-year pan-European agreement will underpin the delivery of connected offers in the UK, Belgium, Switzerland, Austria and Portugal, to be followed by a rollout across the Orange footprint.
Orange also said that the HP line of products will join Orange’s mobile broadband portfolio of notebooks and netbooks.
Olaf Swantee, senior executive vice president of communications services at Orange, said: Our partnership with HP is based on more than just sales. Together, we will define new ways to bring services to customers, from co-marketing activities through to distribution, supply chain and care, reinforcing our commitment to make it easy for everyone to access the internet and their content, whenever and wherever they want.
Eric Cador, senior vice president at HP PSG EMEA, said: “The partnership with Orange has created a new and important channel for HP as customers increasingly turn to the power of the mobile Internet. Our vision is to make mobile Internet simple and always available for people wherever they are, giving customers an even better mobile experience by leveraging Orange’s and HP’s unique experience and knowledge.”
