The UK’s third largest mobile phone operator, Orange Plc, has cut the prices of outgoing international phone calls on its network, to undercut the prices of UK fixed-line telco British Telecommunications Plc by 20%. Other UK mobile operators were sceptical of the commercial value of the offer. Vodafone the UK’s largest operator dismissed the price cuts saying that most customers use their mobile telephones to make either national calls, or to call into the UK from abroad. Orange is buying discounted telecoms bandwidth from international wholesale telecoms operators so that it can sell the cheaper calls. The move, strategically aims to increase Orange’s share of the UK corporate telecoms market.
