The strategic relationship will deliver an Oracle platform of retail applications and technology to augment its infrastructure and support the introduction of a unique retail concept in Kuwait and its subsequent expansion across the region. Oracle’s retail expertise and extensive capabilities in merchandising solutions combined with its pedigree in managing multiple SKUs and supporting rapidly growing retailers, were key to its selection for MS Retail’s flagship projects in Kuwait.
Patrick Bohannon, vice president of EMEA at Oracle Retail, said: The strategic relationship between our two businesses is an important step forward in MS Retail’s strategy for growth in this region. We both share a desire to drive excellent shopping experiences and investing in Oracle applications and technology will help MS Retail to accelerate sales growth, improve profit returns and strengthen the company’s foundation for future expansion.
