Oracle Corp has decided it must be more proactive in promoting its Oracle Media Server, and is working to rally a group of US phone companies and information providers to create a news on demand service, the New York Times reported. The idea is to provide a service that would enable personal computer users to customise their own video news bulletins, and according to the Times, Oracle is talking to AT&T Corp, MCI Communications Corp, Intel Corp, Reuters Holdings Plc and Turner Broadcasting System Inc’s Cable News Network. Users would be able to search news clips according to subject matter and retrieving them in any order from the system, which would require an ISDN line. Oracle has also discussed the development of interactive television news databases with Capital Cities/ABC Inc and Washington Post Co, the paper said. No-one was willing to comment.