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November 8, 1993

ORACLE JAPAN SLASHES THE PRICE OF ITS DATABASES

By CBR Staff Writer

Software pricing is becoming a more and more contentious issue around the globe, with Borland International Inc in the vanguard of offering low, low pricing while Microsoft Corp seeks to keep prices firm. Oracle Systems Corp’s Oracle Japan appears to have joined the Borland camp, and in one fell swoop, it lowered the prices of its relational database products in Japan by between 16% and 70%. Its aim appears to be to increase its market share – but which is the right price – the old or the new?

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