Oracle has warned that the rise in data demands from smartphones, tablets and other devices is creating massive problems for its customers and economic pressure.
Oracle president Mark Hurd was quoted by The Times as saying that the data was growing exponentially, which in some cases is 35 to 40% a year.
"This is causing big problems for our customers and tremendous economic pressure. Most of our customers are trying to innovate while cutting costs," Hurd said.
According to the firm, it is anticipated that by 2016 mobile data traffic could register 18-fold increase.
About 50 billion devices are also expected to be connected to the internet by 2020, which would be a twentyfold rise in the amount of data being sent back to servers.
The firm recently added 3,000 sales staff to its global employee workforce of 60,000 in a bid to drive its own cloud-computing products.
The increase in the capacity for storage will lead to a growing concern to store large amounts of data securely.
The rise in cloud computing has increased the demand for storage firms including Oracle, as well as Amazon, Cisco, Intel and others.
