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October 7, 2011

Oracle unveils enterprise-grade cloud CRM

Power of Oracle Fusion Applications in a subscription pricing model

By CBR Staff Writer

Oracle has launched advanced CRM in the cloud, the public cloud offering of Oracle Fusion Customer Relationship Management (CRM).

Oracle’s enterprise-grade CRM cloud applications offer the advantages customers expect from SaaS (Software as a Service), without the limitations of older SaaS CRM offerings, claims the company.

They deliver the power of Oracle Fusion Applications in a simple subscription pricing model, with no hardware to buy and no software to support.

Oracle Fusion CRM Cloud Service enables sales professionals to plan, prospect, collaborate and close a deal, and delivers insight into sales planning and sales performance management.

Oracle said its cloud services are built on Oracle technology and support customers’ choice of deployment models by offering portability between the public cloud, private cloud and on-premise deployments.

Oracle Fusion CRM Cloud service integrates sales territory management with quota management; combine customer and product master data information with all CRM processes; deliver a consolidated customer centre for all CRM business processes; and improve lead generation processes.

Oracle CRM group vice president Anthony Lye said they believe Oracle Fusion CRM is the smartest Customer Relationship Management solution available in the cloud or anywhere else.

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"Oracle Fusion CRM is also a part of the most complete set of enterprise-grade public cloud services available today. That provides a clear path to the cloud for companies that require enterprise-strength power, security, and vendor accountability," Lye said.

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