Oracle has entered into an agreement to acquire FatWire Software, a provider of Web experience management offerings.
A targeted and interactive online presence can be built and deployed with the help of Web experience management to optimise the interactions companies have with their customers.
With the acquisition of FatWire, Oracle is expected to extend its technology and applications product offerings for customers seeking to build a unified customer experience across channels.
Oracle is also expected to provide a complete customer experience management offering that helps organisations drive customer retention and loyalty through improved online engagement – across web, mobile and social channels.
The acquisition complements Oracle’s technology products including Oracle Fusion Middleware, Business Intelligence, Enterprise Content Management, and Portal technology; and application products including Oracle CRM and ATG Web Commerce.
Oracle senior vice president Hasan Rizvi said the addition of FatWire products will give Oracle the ability to provide a complete suite of software that empowers Web marketers to engage visitors, converting more prospects to customers, and enhancing customer loyalty.
FatWire Software president and CEO Yogesh Gupta said this acquisition is expected to provide FatWire customers with dramatically expanded products and services to help them achieve their online customer experience goals.
Oracle said the acquisition of FatWire is likely to be completed by mid-year 2011.
