Oracle has integrated its newly released RightNow CX Cloud Service, the customer experience suite, with Oracle Fusion Sales which will help organisations facilitate relevant, cross-channel customer interactions to improve revenue and drive efficiencies.
The combination of Oracle RightNow CX Cloud Service and Oracle Fusion Sales will enable organisations to increase customer retention, enhance customer advocacy, and improve sales conversion rates.
The integrated applications also provides a cross-channel view of the customer to sales, marketing and service, allows sales to review service history in preparation for sales calls and empowers sales and service departments to collaborate to solve customer issues, using opportunities to provide purchase advice at the right time and with the right applications.
The combined Oracle RightNow CX Cloud Service and Oracle Fusion Sales applications allows sales and marketing organisations to leverage service interactions from RightNow CX and sales prediction and segmentation capabilities from Fusion Sales.
Organisations can now match products and services to specific customer needs based on customer service history, deliver targeted, personalised interactions intended to help customers derive improved value from purchases and to inform future buying decisions and identify new opportunities to increase deal size and conversion rates.
