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February 6, 2012

Report: Future of social media marketing lies in BRIC Countries

Social media marketing is in the early stage of development in Brazil, India, Russia, and China but is predicted to be a lucrative avenue for investment within these countries in the future.

By Vinod

According to a report by research firm, Bricdata, social media has had significant penetrations in Brazil, India, Russia, and China (BRIC). Companies are being particularly encouraged to take advantage and branch out to these countries for business.

Many organisations are already creating social media marketing strategies to ride the growing trend of social media in these countries.

Although social media marketing strategies vary from one industry to another, the underlying focus would be on developing products targeted at specific consumer groups, besides launching new products and observing shifts in brand image.


Despite the potential of the growth of social media marketing being alluring in the BRIC countries, there are clear and present challenges in reaching customer groups as low literacy rates and weak industries are issues. This is leaving some companies unsure how to measure their returns on investment.

BRICdata, however, expects that conception of social media investment will change significantly during the forecast period (2012-2016), as more visible participation in social media marketing should take place.

Growth of social media in the BRIC countries isn’t predicted to be fast but will remain gradual and increase as social media continues to grow in popularity.

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