OpenText has enhanced OpenText Web and Social Analytics with the release of version 2.0 that delivers deep Web usage and social interaction insights in real time.
They do this in order to enable organisations to identify actionable trends and continually optimise all their online initiatives.
In addition, it allows marketing teams to set goals and generate reports that deliver a continuous view of web activity, including activity on social networks and show when anonymous visitors transition to recognised, valued customers.
With OpenText Web and Social Analytics, marketers can access in real-time whether the reports are flexible and raw data is instantly accessible which is critical for online marketing campaigns and provide a window into many important data such as the most popular content on a site, the number and tone of blog comments and the most influential people in a community.
The version 2.0 release of OpenText Web and Social Analytics includes Page Heat Map; Page and Element Level Indicators; Site Level Indicators; Social Indicators; and Custom KPIs.
Page Heat Map offers instant insight into which links within pages are the most important and followed by the most site users and Page and Element Level Indicators provides insight on the usage of a particular page.
Site Level Indicators provide insight on the global site usage, the Social Indicators provide insight of the social activity within a website and the Custom KPIs establish custom key performance indicators (KPI) within the context of the live site.
Once installed, the analytics data is available to OpenText Web Experience Management, OpenText Portal and OpenText Social Communities.
OpenText chief marketing officer James Latham said the customers have been telling OpenText that they need better tools to understand the quality of engagement across their proprietary and community websites, as well as popular social networks.
"We designed OpenText Web and Social Analytics to provide deeper insights, more control and greater security than what’s possible with consumer-grade analytics tools. We’re confident this will give our customers a distinct competitive advantage and provide greater return from online investments," said Latham.
