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July 1, 1997updated 05 Sep 2016 12:54pm

OPEN MARKET BEEFS UP INTERNET COMMERCE TOOL

By CBR Staff Writer

Cambridge, Massachusetts-based Open Market Inc has announced SecureLink Commerce Objects, a new set of features for its Transact Internet commerce product which should enable electronic commerce from anywhere on the web. The company says Securelink requires no custom coding and can be embedded in any HTML or HTTP-capable medium, enabling commerce from anywhere on the web, not just a website. Other potential media include electronic mail, Microsoft Word documents and CD-ROM applications. SecureLink Commerce Objects includes digital coupons, offers, receipts, tickets and queries. The software also enables users to embed so-called buy-me buttons on to web pages, further automating the sales process. Open Market claims the product will connect all participants in the networked marketplace and enable businesses to pull in more potential buyers, close purchases faster and create cross-promotional opportunities with partners. Transact 3.0 is due to ship in August. Transact for Commerce Service Providers including one copy of SecureLink is $312,500 plus recurring merchant revenues. A Corporate Transact license costs $156,300 with a one-time charge per additional business line.

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