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December 4, 2013

Online gambling through mobile devices to rise by 2018

Majority of users are expected to shift to mobile gambling from desktop services.

By CBR Staff Writer

The number of consumers using mobile devices including phones and tablets for online gambling is expected to reach 164 million by 2018, according to a report from the Juniper Research.

The report expects a 100 million increase in subscribers in next five years, who are expected to use their devices to place bets, visit mobile casino of buy lottery tickets.

According to the report, majority of users are expected to shift to mobile gambling from desktop services as mobiles will support many features of gambling compared to the PCs.

Juniper Research Report author Siân Rowlands said mobile can frequently provide a more immersive and convenient gambling experience than a desktop PC or laptop.

"As a result of this, gambling operators have been required to shift the nature of their organisation away from ‘legacy’ services such as telephone betting towards becoming a more mobile-oriented company, with the aim of achieving over half of their online revenues from mobile in the next 1-3 years," Rowlands added.

Though the US has experienced a decline in the mobile gambling due to the Department of Justice’s ruling in 2011, the number of users in the region is expected to grow from 2014 as states which have not yet fully legislated will go ahead on remote gambling after launch of similar serices in Nevada and New Jersey.

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Additionally, the inter-state poker regulated markets are expected to see a rise during the period that will increase mobile/tablet gambling.

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