The longer term growth story for online video advertising is one of the most exciting in advertising."
"Traditional ad spending declined across Europe in 2012 by 7.5 percent however we expect spending to stabilise in 2013 as we anticipate strong growth in Central and Eastern European markets."
Total traditional advertising expenditure in the US has went up by 3% in 2012 to $128bn in spite of ongoing decline in print media, driven by television spending during the 2012 Presidential Elections and the 2012 Olympics.
In 2012, the US online advertising market increased to cross $30bn mark and is expected to reach $35bn in 2013.
The online advertising revenue in Central and Latin America is expected to grow 12% year on year, while in Brazil the revenue is expected to rise over the next five years driven by the 2014 World Cup and 2016 Olympics.
This article is from the CBROnline archive: some formatting and images may not be present.
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