According to the company, this eighth generation of On2 video is the perfect solution for web TV, IPTV and video conferencing companies looking to differentiate their product and service offerings by delivering higher quality video using less data and requiring less system resource for playback.
The company has said that even with faster transport technologies on the way, the cost and availability of bandwidth will remain a stubborn obstacle to containing costs as video services use more bandwidth than any other IP application.
According to a recent white paper published by Cisco, annual IP traffic will exceed half a zettabyte by 2012, with video accounting for close to 90% of all consumer traffic. Internet video alone is expected to generate 10 exabytes of data per month in 2012.
Eero Kaikkonen, chief marketing officer of On2 Technologies, said: Next generation video must transcend platforms while remaining fast and affordable. We design On2 video formats to achieve those goals. On2 VP8 achieves significant improvements over leading standards-based implementations and is less compute-intensive to encode and play back. Furthermore, we have used our years of experience developing embedded video IP to ensure the design is entirely suited for optimization to current and future desktop and mobile processor cores.
Paul Wilkins, chief technology officer of On2 Technologies, said: With On2 VP8, we set out to increase compression performance over On2 VP7 and leading H.264 implementations by 20% while reducing playback complexity by 40%. In the end we exceeded these goals and even back-ported some of what we learned to our On2 VP6 for Adobe Flash encoders.
