View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
April 4, 2011

Obama starts 2012 re-election bid via social media

US President asks: "Are you in?", as he hopes to engage voters before his competitors do

By CBR Staff Writer

US President Barack Obama has turned to social media again as he used an exclusive website, Twitter and Facebook to launch his 2012 re-election campaign.

The campaign has begun with https://www.barackobama.com/?source=botw. The website carries links of Tweets, Facebook, a video and it invites supporters to get involved or make a donation to the campaign. It also offers a new range of branded merchandise, including 2012 badges and T-shirts.

The introduction in the websites says, "This campaign is just kicking off. We’re opening up offices, unpacking boxes, and starting a conversation with supporters like you to help shape our path to victory. 2012 begins now, and this is where you say you’re in."

The dominantly blue coloured new campaign’s logo features the image of a rising sun used in 2008, but this time it is placed inside the "0" of 2012.

Obama told the 7.28 million followers of the @barackobama account on Twitter, "Today, we’re filing papers to launch our 2012 campaign."

"We’re doing this now because the politics we believe in does not start with expensive TV ads or extravaganzas, but with you — with people organizing block-by-block, talking to neighbors, co-workers, and friends. And that kind of campaign takes time to build."

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Obama hopes to use social media to start big discussions.

He wrote in the website, "We’ll start by doing something unprecedented: coordinating millions of one-on-one conversations between supporters across every single state, reconnecting old friends, inspiring new ones to join the cause, and readying ourselves for next year’s fight."

However, there seems to be a drift away from the central thme of his candidacy in the last elections "change". In the message, Obama admits that he needs to put in more effort to bring lasting change.

He wrote, "We’ve always known that lasting change wouldn’t come quickly or easily…But as my administration and folks across the country fight to protect the progress we’ve made — and make more — we also need to begin mobilizing for 2012, long before the time comes for me to begin campaigning in earnest.

The website also has a video for his supporters. The two-minute YouTube video has Obama supporters airing their voice in support of a second term for him at the White House.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU