Hewlett Packard Co achieved a breakthrough in its attempts to get its JetSend intelligent peripherals protocol accepted as a standard yesterday by signing up printer company Lexmark International Inc to support it. Lexmark says it will incorporate Jetsend within its printers, and will work with Hewlett Packard on both future development of the protocol and on efforts to get the software officially recognized as a standard. While it remains in HP’s shadow, Lexmark holds the number two position in the printer market ahead of Xerox, and some analysts say it offers better products. JetSend is the foundation of HP’s Digital Workplace strategy, aimed at challenging Xerox at the high-end, industrial print marketplace (CI No 3,254). Announced last Summer (CI No 3,209) JetSend enables devices to talk to devices without the intervention of a person or a personal computer, so that, for example, a digital whiteboard could send information directly to someone’s printer anywhere in the world.
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