In 2010, two thirds of Britons were ordering products and services online. This figure jumped to more than 70% in 2011, placing the UK above the EU average where less than 50% of the population shop online.
According to market research specialist ystats.com, UK shoppers have already spent £35bn online in the first half of 2012 alone.
Food and Fashion products were found to be the leading categories for the British E-commerce market, followed by travel and household items.
Nearly 50% of consumers made at least one purchases per month in the food and fashion category.
Mobile shopping is another fast growing trend in the UK with as much as 5% of all ecommerce revenue being generated from mobile devices.
The yStats study found that more than half of all smartphone users have made at least one purchase on their mobile.
Customers who consider safety and transaction speed important were more likely to make purchases through mobile devices.
Amazon currently has the highest number of unique visitors, out-performing Argos and Tesco which combined have fewer unique visitors than Amazon.
However, Asda was found to be very successful in the UK with the company’s e-commerce revenue increasing by more than one third from 2010-2011.
Daily deal websites are also highly successful in Great Britian. A report released earlier this year revealed that UK consumers spent over £292m through daily deal websites in six months.
The popularity of these websites continues to soar with Groupon, KGB Deals and LivingSocial selling almost 4 million coupons and generating nearly £200m in Q1 2012.
"Overall, the B2C E-Commerce market in Great Britain is highly developed, which is reflected in decreasing revenue growth rates in the long term," said, yStats. "However, there is still potential for growth, such as in M-Commerce and with daily deals.
