The publisher wanted to build a regional multimedia portal to integrate new services and content.
Nstein’s NCM suite was selected on the basis of such features as web content management and text mining. The application’s scalability and flexibility were also major selling points.
Our NCM Suite will enable La Depeche du Midi to produce value-added content and optimize its operational processes and editorial resources. Nstein’s background and technology make it possible for media professionals to fully leverage new digital distribution channels, said Bruno Genuit, general manager of Nstein Europe.
With multimedia content and new niche-oriented sections, the La Depeche du Midi portal will introduce content that targets new audiences and promotes the creation of social networks. The portal will also integrate existing strategic content, such as madepeche.com, which lets users be the reporter and submit their own articles, and the classified ads section, which currently ranks as the largest in the area.
