Customers of the new service pay an up-front fee of $999. NSI will register the domain for the maximum number of years permissible at the registry (10 years in .com) and will add years every year after that until 100 years have been reached.
The company’s web site says the offering is aimed at folks who don’t want to worry about losing their registration because they didn’t open a renewal notice or have their credit card information up-to-date.
Because the service cannot be transferred to rival registrars, it also looks like a great way to lock in customers, many of which will buy other services. Reducing churn has been NSI’s challenge since the domain market was opened up to competition in 1999.
It’s doubtful that DNS will be used in 2104, but the NSI offering does mean that larger customers can alleviate some of the stress of managing domain name renewals now, and pay about the same annual fee as NSI’s increasingly popular budget competitors offer.
This article is based on material originally published by ComputerWire
