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March 1, 1994

NOW QUANTUM CORP DARES TO RAISE PRICES FOR ITS LATEST DISK DRIVES

By CBR Staff Writer

Underlining just what an unsteady and difficult market the OEM disk drive business is, just a few weeks ago, manufacturers were bemoaning the fact that prices were being driven down to breakeven levels – now Milpitas, California-based Quantum Corp feels able to raise its prices, by an average of 3% to 5%, effective yesterday, on its ProDrive LPS 170/340 and 270/540. It says it shipped over 500,000 in the December quarter, their first in production. As well as major orders, We are experiencing strong demand from smaller OEM and distribution customers, resulting in insufficient product at this point, it says, adding that the pricing pressures have now eased.

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