With offices in 68 countries, Denmark-based Novo Nordisk is implementing Content Infrastructure, which enables parallel Web initiatives to provide simple and effective handling of all Web assets and textual information across multiple Websites in multiple languages.
Site visitors to the Novo Nordisk Website are often chronically ill, which makes it vital that our Web content concerning disease information and treatments is updated, relevant and correct for every product, in every country and in every language, said Jens Holmstrup, vice president of eBusiness at Novo Nordisk, in a press release.
Interwoven’s Content Infrastructure product suite offers the capabilities that give us more control and consistency throughout our global Web communications, while also allowing our non-technical experts to easily contribute content to our Website, added Helmstrop.
A deciding factor in Novo Nordisk’s selection of Interwoven’s Content Infrastructure is its open architecture, which provides a best-of-breed software approach enabling compatibility with any existing software commitments contributing or distributing content, as well as its multi-language compatibility.
Novo Nordisk’s standardization on Content Infrastructure affirms Interwoven’s strong position in the pharmaceutical market, said Jan-Inge Arvidsson, managing director of Interwoven Nordic. Interwoven’s hybrid architecture provides Novo Nordisk with the means to integrate and make the most of existing and legacy technology investments. This rewards Novo Nordisk with two primary benefits: first, they can reduce the overall cost of implementing their eBusiness strategies, and secondly, they can deliver the desired, compelling Web experience for their customers and end users.
