View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
December 7, 2012

North Plains to acquire VYRE

Integration of VYRE with North Plains will allow customers to optimise creative marketing lifecycle to create, manage and share rich media

By CBR Staff Writer

The Digital Asset Management (DAM) software company North Plains has announced a plan to acquire VYRE, a UK-based provider of Marketing Resource Management (MRM) and Brand Asset Management (BAM) software.

Integration of VYRE with North Plains will allow customers to optimise creative marketing lifecycle to create, manage and share rich media, improve marketing agility and profitability, the company said.

Following acquisition, North Plains’ creative asset lifecycle management offerings will be combined with VYRE’s applications to offer integrated creative and marketing processes onto a single platform, which the company said will reduce time-to-market and ensures brand consistency and compliance.

North Plains CEO James Christopher said: "This acquisition continues our rigorous focus on enabling North Plains customers to better connect and engage with their target audience by unleashing the power of their visual media."

Lowe & Partners Worldwide director of business transformation Omar Tunio said that as users of Xinet and VYRE technologies, the potential for substantial return from the interoperability between the applications and the opportunity to work with a single partner.

"These technologies combined provide more freedom for our creative team to produce great work," Tunio added.

VYRE is a provider of software solutions like On Brand, a software-as-a-service (SaaS) which provide web-based marketing platforms.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU