Skype is rolling out a new feature that will allow users to invite those who do not have a Skype account to use the service via the Skype for Web interface.

The new service will allow non-Skype users to join a conversation with loved ones without having to sign-in or downloading the app.

The invitee can join the conversation simply by clicking a link that was sent to them.

Users can send the links via email, or via apps like Facebook, Messenger, Twitter or WhatsApp.

Skype said: "You can start, share and join a conversation from Skype for Windows, Skype for Mac, and Skype for Web in the US and UK. Guests can join on Skype for Web.

"Additionally, if you have a Skype name and Skype downloaded on your mobile, you can join a conversation on Skype for iPhone, iPad and Android."

Microsoft has been pushing Skype for a long time and recently in its Windows Preview Build 10565, Microsoft released betas of the "universal" Skype apps for messaging and video conferencing.

Using the universal Windows apps users will be able to send messages via Skype, and make video or audio calls through the app.