Finnish handset manufacturer Nokia, in a bid to increase the use of its mapping services, is planning to strike a deal with Oracle to offer Oracle customers access to Nokia map information and location services.
Nokia’s move will allow it to go face to face against search engine giant Google’s mapping service.
According to reports, Oracle is pushing the venture as a simple means for its users to deploy Nokia Maps to incorporate broadband mapping facilities into Oracle apps.
The Finnish firm, which has been in search for means to boost its location services business, has also agreed to deliver mapping services to clients including Amazon, Microsoft, Yahoo, Oracle and Groupon.
In 2008, Nokia had acquired the world’s largest digital mapping firm Navteq.
Amazon’s new Kindle Fire tablet, which has been released in early September, will feature Nokia’s map application.
The Oracle deal follows earlier map related issues including Apple’s dumping of Google Maps, which in response sparked negative consumer feedback to inadequate mapping.
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