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April 23, 2015

No grand debut for Apple Watch

Company apprehensive about lack of customers across the stores during launch.

By CBR Staff Writer

Unlike iPhones and iPads, Apple’s smartwatch will not be sold through Apple stores at its debut, and tomorrow’s launch is likely to be a low-key event.

A low-profile launch is morel likely due to uncertainty over the demand for the next generation product, reported Reuters.

The watch will initially be available only in a few selected hi-end stores including The Corner in Berlin, Dover Street Market in Tokyo and London and Maxfield in Los Angeles.

Piper Jaffray analyst Gene Munster told the news agency that the company is unsure of the long lines that are usually formed in front of its stores during the launch of its products.

Munster predicts more than two million watches to be sold in the quarter ending in June.

Making the watch available extensively at its launch is not likely to be practical given the variations of the product. Unlike iPhones and iPads, Apple Watch has 38 variations, with different bands, styles, and size, and price that can go up to $10,000 for Gold edition.

In an attempt to woo customers, the company announced that it would ship the watches faster, as soon as tomorrow than the previously announced dates in June.

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Apple said: "Our team is working to fill orders as quickly as possible based on the available supply and the order in which they were received."

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