Music recognition is the logical first step into turning everyday mobile phones into personal music search and discovery tools. said Sunjay Guleria, CEO of NMK. Our solution allows consumers to capture, buy and create their own personalized music ‘wishlists’ that are accessible anywhere, anytime.
NMK’s system contains an Encyclomedia, a proprietary mobile media personalization and merchandising platform, which the company says enables rapid deployment of new, mass-market solutions to simplify mobile search for music and music-related commerce.
NMK will access Shazam’s database of over 2.5 million tracks to provide consumers with an entry point to song information at their fingertips.
Claus Nehmzow, international director, Shazam Entertainment, commented: Mobile music recognition has opened up an entirely new channel for music sales, which captures those users who hear a tune, but don’t know the artist, and want to own it on impulse.
