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Technology / AI and automation

NINTENDO OBJECTIONS AGAINST ATARI TV COMMERCIALS

Americans go in for knocking the competition by name in their commercials much more than do UK advertisers, who tend to believe that naming a competitor is a free plug, no matter how derogatory the terms – but sometimes it can go too far: Atari Corp has received a writ from the Family Computer firm Nintendo of America over a 30-second television commercial that compares the new Atari XE Game System with the Nintendo Family Computer system; it has been denied a temporary restraining order to stop airing the commercial prior to the hearing.

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