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November 19, 2014

Nexage Connect announces new partners

Nexage Connect provides single point of integration for buyers and publishers looking to access targeting data.

By CBR Staff Writer

Mobile advertising specialist Nexage has announced a new set of partners to help advertising buyers target mobile consumers.

The partners will join Nexage Connect, an integrated platform that helps advertisers and buyers create targeted mobile campaigns through audience segments, contextual data and enriched location signals.

Using a scalable API environment, Nexage Connect provides a single point of integration for buyers and publishers looking to access targeting data.

"Nexage Connect is another example of extending our platform and providing a powerful and privacy focused capability that enables our customers – both media buyers and publishers – to be more successful and manage their business how they want," said Mark Connon, executive vice president at Nexage.

Nexage Connect helps media buyers gain securely access to third-party data on mobile devices.

The newly announced Nexage Connect partners include AppAudience, eXelate, Factual and Neustar. The organisations will join established partners, including BlueKai and AdTruth.

Nexage Connect will provide audience segment information through BlueKai, eXelate, and Neustar, and contextual data via Proximic and AppAudience.

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The platform will also provide location context and audience knowledge via Factual, malware and privacy management through The Media Trust and TRUSTe, and universal identifier data via AdTruth.

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