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April 2, 1996


By CBR Staff Writer

Suggestions in UK newspapers the Financial Times and the Independent that British Telecommunications Plc would favor Deutsche Telekom AG buying Mercury Communications Ltd stand to reason. The German state monopoly has such a woeful reputation for service that Telecom probably reckons that under its tutelage Mercury would be even less competition than it is now.

Prodigy Services Co chief executive Edward Bennett is seeking financing to help him buy the service outright, the New York Times reported.

Vodafone Group Plc said its total number of subscribers worldwide has now topped 3m including about 2.45m UK subscribers at the end of March.

So that’s the future shape of interactive television. According to the Gannett News Service, the Hotel/Entertainment Advertising Association has been running tourism commercials for Myrtle Beach, South Carolina on three cable channels in which when the commercial ends viewers can have the 800 number on the screen dialed for them by holding their phone close to their television, which will be transmitting the appropriate touch tones for the number…

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