Start-up Xedia Corp – established by Jens Montanana, previously managing director of the UK end of modem maker US Robotics Inc, and Ian Davison, former chief executive of Octocom Inc – has announced its first products. The Wilmington, Massachusetts company says the MADway intelligent Ethernet hub products are compatible with existing 10Mbps Ethernet networks while being future-proofed for 100Mbps and Asynchronous Transfer Mode technologies – but it couldn’t say with which of the rival proposals for 100Mbps Ethernet the hubs are compatible. The series combines embedded RISC network processors and iAPX-86 personal computer-based management integration systems. MADgroup is an Ethernet workgroup personal computer hub-board that delivers a MADhub or iAPX-86 server-based scalable 12-port 10Base-T workgroup segment that is automatically switched to all other internal segments in the network and to an external 13th port (10Base-T, AUI/BNC and FOIRL). Its built-in switched Ethernet capability eliminates the need for external Ethernet switches, enabling a ‘pay as you go’ approach to upgrades, according to the company. MADbridge and MADlink are switched Ethernet personal computer hub-board products for MADhub and personal computer server-based local network-per-port implementations. Said to deliver 10Mbps to the server or desktop, or bridge traffic on multiple network segments, they are configurable from two to 84 ports per hub, according to Xedia. MADlink features two ports, MADbridge/6 six ports and MADbridge/12 12 ports. MADextend Ethernet repeater personal computer hub-board products provide an entry-point for MADhub and server-based manageable segmented networks. Each board supports 12 hub ports (10Base-T) plus configurable 13- and 14th ports, providing uplink/downlink, AUI/BNC and FOIRL connections to the hub segment. MADhub is an intelligent hub system that supports up to seven MADway personal computer boards and provides manageability for all ports in the hub. All products are available immediately except MADbridge, which will ship in 10 to 12 weeks. MADgroup lists for UKP1,200, MADlink for UKP1,500, MADhub for UKP1,600, and MADbridge will sell for UKP2,600. Xedia has also officially launched its UK operation, which is to be based in Staines, Middlesex.