One’s sensibilities really get battered in this business, and the new brainchild, if that is the right word, of Ms Lore Harp, a founder of now-defunct micromaker Vector Graphic Corp, has now found its way over here: yesterday we received an invitation to a press conference from the Commercial Division of Scott Ltd for which the venue was Grosvenor Hotel, Victoria Station and thereafter The Ladies, Victoria Station; the product was indeed a personal one – not a computer but a Personal Seats toilet seat cover – and the come-on declared that recent research by Scott to assess the need for its new product reveals that 80% of British women prefer to hover rather than sit directly on a public lavatory seat – but what really made the mind boggle was the message at the top of the invite: it was headed Photocall (look for the item in your favourite scabrous pop daily today; we’re backing the Telegraph to have the best story).