The Colonel’s Lady and Judy O’Grady are sisters under the skin, and Olympus Optical Co wants us all to know it, and to know that the company does much more than just make cameras – it makes computerised medical equipment for example, and, reports the Daily Mail, that’s the example it’s chosen to publicise in its latest campaign in Japan – but there’s a snag: the ads feature full-page photographs of Organs of the Rich and Famous but a weary ad agency official confided sadly – well who’d a thunk it? Most famous people are reticent about showing their internal organs in public.