Not this culture it isn’t – British Telecommunications Plc says of its new logo the new look combines the company’s intials BT – with a graphic representation of a spirited herald sounding his trumpet: this figure is recognised by many cultures and represents the spirit of communication: the company then proceeds to deliver itself of the kind of guff that gives design consultancies a bad name, saying that its primary role is to provide effective two-way communication between the company and its customers as well as speaking and listening to customers in an understanding way – BT’s new logo is therefore a combination of two figures, – the red figure listening and blue speaking, brought together by BT’s technology and understanding of its customers: combined, these elements aim symbolically to signal the approach of a new era in telecommunications and BT’s pivotal place… – sorry, wrong number.
