View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
October 4, 2016

Smartwatch market sales to soar to 50M units in 2020

IDC forecasts an increase in Smartwatch market shipments by 2020

By Hannah Williams

The IDC report for the Worldwide Quarterly Device Tracker has found that new smartwatchs to be released in the remainder of 2016 are to see minimal growth due to iterative product releases. The recent forecast states that total smartwatch shipments will reach 20.1 million units in 2016, which is a total increase of 3.9 percent from the units shipped in 2015.

A total of 21.5 million units are expected for the shipments of smart wearables in 2016, with smartwatches accounting for the largest part of the category.

The top five smartwatch platforms listed are WatchOS, Android and Android Wear, Tizen, Real-Time Operating System (RTOS) and others.

Apple’s WatchOS had the highest market share of 52.3 percent in 2016, and by platform may dominate through 2020 also.

However, Android and Android wear will gain the win for fastest growth and by 2020, will challenge watchOS in the worldwide smartwatch market.

OEMs from both inside and outside of the IT industry are to adopt Android Wear as the cornerstone of their smartwatch strategy, this will also address gaps in the product portfolio as a way to lure new users.

IDC also found that basic wearables will reach a total of 80.7 million shipments, by the end of 2016. Basic wearable devices being, wearables that do not include third party applications.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

The devices are to see a growth in shipment volumes, totalling 147.8 million units shipped by 2020, which rises over that of smart wearables at 76.6 million.


Examples of these devices include Fitbit’s selection of fitness trackers, such as its most recent fitness trackers; flex 2 and charge 2.

Ramon Llamas, research manager for IDC’s Wearables team said:

“First, smartwatches will look and feel like traditional watches, appealing to those who put a premium and design and style. Second, once the smartwatches get cellular connectivity, they’ll disconnect from the smartphone, making them more useful. Third, smartwatch applications will build on this cellular connection, and connect with other devices within the home and at work.

Finally, smartwatch prices will come down, making them more affordable to a broader market.”

Topics in this article : , ,
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.