Oculus vice president of content Jason Rubin said in a blog post that the price drop is part of the company’s plan to reach a broader audience.
Rubin said: “We believe this lower entry price will attract consumers to PC VR at a faster pace.
“This is universally good for the entire community, but especially for developers. A larger user base means higher potential sales, easier player matching, better communities, and results in the ability to invest more in titles. This increased investment means better software which in turn brings more consumers.”
The price drop comes nearly a year after Oculus first shipped the Rift headset. Facebook acquired Oculus for $2bn in 2014.
At that time, Facebook CEO Mark Zuckerberg set a target of selling 50 to 100 million of Oculus units over the next decade.
Oculus has not revealed sales figures for Rift, but Sony recently confirmed to The New York Times that unit sales of the PlayStation VR is nearing the 1 million mark.
SuperData Research said that HTC sold about 420,000 Vive headsets in 2016, while sales of Oculus Rift headsets stood at 243,000.
This article is from the CBROnline archive: some formatting and images may not be present.
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