View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
March 2, 2017

Oculus price drop sees $200 cut from VR headset and controller

Headset drops to $499, and Touch controllers will now sell for $99.

By CBR Staff Writer

Facebook’s Oculus division is seeking to bring virtual reality (VR) to more people by means of a significant price cut to its Rift headsets.

The social-media firm reduced the price of its Oculus Rift headset from $599 from $499. The price of the Oculus Touch system has been dropped to $99 from $199.

The $200 discount will reduce the price of the PC-based VR kit to $598.

If users want to take their VR experience to the next level, they can buy an additional Oculus sensor, which enables room-scale VR tracking, for $59. Originally, each sensor had a price tag of $79.

Oculus vice president of content Jason Rubin said in a blog post that the price drop is part of the company’s plan to reach a broader audience.

Rubin said: “We believe this lower entry price will attract consumers to PC VR at a faster pace.

“This is universally good for the entire community, but especially for developers. A larger user base means higher potential sales, easier player matching, better communities, and results in the ability to invest more in titles. This increased investment means better software which in turn brings more consumers.”

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

The price drop comes nearly a year after Oculus first shipped the Rift headset. Facebook acquired Oculus for $2bn in 2014.

At that time, Facebook CEO Mark Zuckerberg set a target of selling 50 to 100 million of Oculus units over the next decade.

Oculus has not revealed sales figures for Rift, but Sony recently confirmed to The New York Times that unit sales of the PlayStation VR is nearing the 1 million mark.

SuperData Research said that HTC sold about 420,000 Vive headsets in 2016, while sales of Oculus Rift headsets stood at 243,000.

Topics in this article : , ,
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU