Facebook owned virtual reality (VR) company Oculus has acquired Danish eye-tracking specialist Eye Tribe for an undisclosed sum.
Eye Tribe, which was founded in 2011, builds eye tracking software and applications for several platforms.
The company sells its eye tracking technology to software developers, allowing them to incorporate the eye tracking device into their applications and programmes.
Eye Tribe founders met at the IT University of Copenhagen in 2007. In 2011 the four founders bought the IP from the University, formed The Eye Tribe and joined the StartupBootcamp accelerator programme.
Facebook is particularly showing interest in eye tracking as the company seeks to take the lead in social interactions in VR.
Last October, Oculus unveiled a prototype standalone headset which will not require connection to a computer of mobile phone.
The new VR headset allows users to create a virtual identity using Oculus Avatar, a platform feature that lets users customise VR identity.
This article is from the CBROnline archive: some formatting and images may not be present.
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