View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
February 26, 2015

National Portrait Gallery adds free wi-fi to collection

Museums and galleries are increasingly supplying high-quality wi-fi installations.

By Alexander Sword

The National Portrait Gallery (NPG) has upgraded its wi-fi system.

Working with WiFi SPARK, the gallery will now provide a free system that will allow visitors to log in by entering personal details.

The data and analytics gathered by the system will be the property of the National Portrait Gallery. The company also takes care of the tight controls on filters and access that apply to public wi-fi systems, providing a tailored "family-friendly" version.

Future login options being considered include login through Facebook or Twitter or through a bespoke NPG app.

Stephen Reekie, Head of Information Technology, National Portrait Gallery, London, says: "The Gallery’s wi-fi installation was completed in conjunction with the UK Government’s super-connected cities initiative.

"WiFI SPARK integrated seamlessly with our existing physical and virtual infrastructure and provides the gallery not only with the technical management platform we require but also a wealth of marketing and usage metrics."

Oliver Malkin from WiFi SPARK said: "While free wi-fi is a must in museums and galleries, the analytics system and the use of wayfinder and iBeacon to guide visitors around the building means they can carefully target users with information on everything from talks and forthcoming events to café offers and gift shop promotions."

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU