According to Cidana, the combined hardware-software platform, supporting Chinese mobile TV (CMMB) – the Chinese multimedia mobile broadcasting standard, brings ready to manufacture service to makers of portable PCs, mobile internet devices, and accessories for such devices. The USB stick is powered by Siano’s SMS1180 CMMB receiver chip.
From 2009 onwards, CMMB will offer broadcasting and data casting for news, entertainment, traffic, weather, education, medical, stock and other information delivery. Nation wide coverage is planned for 2009, via satellite broadcast, combined with the existing terrestrial broadcast, said Cidana.
Alon Ironi, CEO of Siano, said: We’re very pleased to work with Cidana, who as the first company to originally introduce commercial grade software for CMMB, enjoy a strong presence in the Chinese market. Our on-going partnership with Cidana delivers the level of quality consumers today expect from CMMB devices.
Chinn Chin, CEO of Cidana, said: We are honored to team with Siano, one of the world leaders in mobile TV chipset technology, to bring a new level of support and functionality to mobile digital TV. Together with Siano, we have demonstrated worldwide digital TV support, including CMMB, DVB-T, DVB-H, T-DMB, and ISDB-T and we look forward to further cooperation.
