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February 18, 1997updated 05 Sep 2016 1:06pm


By CBR Staff Writer

Oracle Corp senior vice president Jerry Held, who sits on the company’s eight-strong executive committee, tells us that the company’s NCA Network Computing Architecture vision is most certainly key to the company’s future, if that’s not being understood in some quarters. Not in a product sense, because NCA is not a product, but as a single focus for all of the company’s development and marketing activities, which until now have remained largely discrete; database, tools, applications and so on. Oracle wants to be a strategic supplier, not simply a database vendor, and expects to put some serious muscle behind developing the Oracle brand identity – over and above the exposure chief executive Larry Ellison is giving the company these days that is. With the arrival of Network Computers built to its specifications just around the corner, and its fledgling Network Computing Inc unit soon to break cover, Oracle is even set to begin high-profile television advertising. Held says there are a handful of product and marketing transitions underway within the company, including client-server into NCA, Unix into NT and Oracle8 into high-end analytical processing and Wall Street accounts. He expects the transformation of Oracle Corp as we know it today to the kind of strategic supplier it wants to be to take a couple of years.

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