Netscape Communications Corp is attempting to improve its relationship with developers and resellers through a series of new channel partner programs. The company has launched its Netscape AffiliatePlus Partner program, the Netscape Commercial Application Partner program and the Netscape Education Partner program. Netscape has often been criticized for its lack of responsiveness to potential partners. All the programs are aimed at strengthening Netscape’s channel presence and to help Netscape be more responsive to developers, integrators and the like. The AffiliatePlus program offers technical and marketing support for resellers of Netscape’s software – partners get access to a private Internet site providing sales and support information. The Commercial Application Partner program is for resellers, systems integrators and consultants. It authorizes systems integrators to sell, install and service Netscape Commercial Applications, in return for which partners receive marketing and technical support material and get access to Netscape’s professional services organization. The Education Partner program confers on distributors, training organizations and individuals authorization to resell and give training on Netscape products.
